Electronic Commerce and Electronic Business Implementation Success Factors

Currently, Business-to-Consumer Electronic Commerce, Business-to-Business Electronic Commerce and Electronic Business are widely adopted as new strategies to gain more business advantages over the competitors. Nevertheless, the success in deploying such electronic business applications does not rely only on business contribution but involves many business factors as well. The purposes of the study are mainly to identify the potential common and specific factors dealing with the success of implementing Business-to-Consumer Electronic Commerce, Business-to-Business Electronic Commerce and Electronic Business, as well as to provide the guidelines for achieving the development of these applications. Principally, the factors are organized into a class of factors: policy factors, organization factors, human resources management factors, business factors, customer relationship management factors, technology factors, security factors, and environment factors. Finally, the results of the study will give a useful direction for the future development of Electronic Commerce and Electronic Business in the business environment. Vatcharaporn Esichaikul, Sivaporn Chavananon